ITV Player is Dead – Long Live ITV Hub

ITV Player has been binned and replaced by the ITV Hub. The streaming player has been updated with a new name, look, and feel.

Following in the footsteps of Channel 4, with its rebranding and merging of its 4oD service into All 4, ITV is aiming to bring all of its streaming services into one place.

The Hub has launched for mobile, PC and connected TVs. According to ITV it provides “instant” access to live programmes on all devices.  The streaming service will also be available for “the first time” on Amazon’s Fire TV and Fire TV Stick and Freeview Play.

Alongside the revamped service a number of “premiere” and box set titles have been added to the ITV Hub. These include: Beowulf, Prey, Thunderbirds Are Go, Trevor McDonald in Vegas, Birds of a Feather and Benidorm. ITV said more would be added in the coming months.

The easiest ways to watch ITV Hub live or on-demand from from anywhere in the world…

If you try watch ITV in English-speaking countries such as Ireland, USA, Canada, Australia, Spain, France, Canary Islands, Hong Kong, India, Indonesia, Malaysia, Qatar, New Zealand,  Turkey, Saudi Arabia, or Dubai you will get a Geo block error. To bypass this and watch all content for all you need is a a Proxy, VPN or VPN Router to overcome location restrictions that would otherwise block you from watching ITV Live Streaming and all other UK TV services.

Fortunately Liberty Shield’s range of VPN, Proxy and VPN Routers are fully compatible with ITV Hub and all other UK TV services.


Our Pre-configured UK VPN Routers will allow you to watch from anywhere on connected devices which offer ITV Hub including NOW TV, Amazon Fire TV, Roku, Apple TV, PlayStation, X Box, Wii and any others.

Please watch our guide on “How VPN Routers Work” – these routers can be ordered with Worldwide Shipping for only £12.99


Furthermore ITV Hub isn’t the only geographically-censored streaming services a VPN or Proxy will allow you to access.  Other UK services like BBC iPlayer, All 4, SkyGo and Now TV are available, and with the option to switch to our USA service whenever you like, you can access Hulu, HBO GO, Netflix and Pandora – essentially you can access international content from virtually anywhere!